City, State, etc.:
New York City
Based in New York City since 1988, São Paulo born and raised Béco Dranoff has developed a multifaceted career as a cultural producer and creative consultant in the fields of music, television, documentaries, radio, music festivals and branded events. His broad experience inside the Brazilian and international entertainment industry positions him as a culturally relevant reference for the creation and promotion of modern Brazilian cultural projects on a global level.
Dranoff started out as music programmer at São Paulo’s influential Jovem Pan 2 FM. After three years at the station, he is invited to work as a concert producer for venues 150 Jazz Club at Maksoud Plaza Hotel and Projeto SP. In 1988, after receiving his bachelor’s degree in Mass Media with specialization in Radio & TV from FAAP College (Fundação Armando Alvares Penteado), Dranoff relocates to the USA. In New York, he becomes an international contact and tour manager, working in projects with Gilberto Gil, Caetano Veloso, Arto Lindsay, Bebel Gilberto, David Byrne, Margareth Menezes among many.
In 1994 Dranoff joins the pro-social multimedia production company The Red Hot Organization to co-produce the forward thinking AIDS awareness project Red Hot + Rio (Verve Records, 1996) as well as subsequent projects Onda Sonora: Red Hot + Lisbon (Movieplay, 1998) and Red Hot + Rio 2 (E1 Music / Som Livre, 2011).
Throughout the 1990’s, Dranoff conceptualizes and produces important projects in the new Brazilian music scene such as compilations Caipiríssima: Batucada Eletrônica (Caipirinha), Everything is Possible: The Best Of Os Mutantes with David Byrne (Luaka Bop Records), the soundtrack for the feature film Next Stop Wonderland directed by Brand Anderson (Universal / Miramax Films) and the posthumous remixed project by trail blazing artist Chico Science & Nação Zumbi (Sony Music).
In 1998, in association with Belgium’s independent label Crammed Discs, Dranoff launches Brazilian music imprint Ziriguiboom Discos, launching the international careers of artists Bebel Gilberto, Zuco 103, DJ Dolores, Celso Fonseca, Cibelle, Bossacucanova, Apollo Nove, Trio Mocotó and late producer Suba. Alongside Suba, Dranoff co-produces Bebel Gilberto’s groundbreaking and twice Grammy nominated albums Tanto Tempo (2000) and subsequent projects Bebel Gilberto (2004) and Momento (2007) which received one Grammy nomination each. Ziriguiboom releases over 30 albums and compilations such as SambaSoul70, Brasil 2Mil: The Soul of Bass-O-Nova and The Now Sound Of Brazil.
Throughout his career, Dranoff has worked as artistic director/curator and/or producer for events in prestigious NY venues such as Lincoln Center, MoMA, Brooklyn Academy Of Music (BAM), Central Park Summerstage,, South Street Seaport, City Center, Blue Note, and Joe’s Pub. International work includes Lisbon’s Expo ’98, Rio’s 2013 Jazz & Bossa Festival, , Beijing’s 2014 Latin Music Festival and the 2015 Sydney Festival.
In 2009, Dranoff and director Guto Barra produce the feature documentary Beyond Ipanema: Brazilian Waves in Global Music. After a world premiere at MoMA’s Premiére Brasil Film Festival, Beyond Ipanema is screened in over 50 festivals including South by SouthWest (SXSW), HotDocs, Chicago Film Festival, In-Edit Barcelona, Mostra de São Paulo and Rio Film Festival. In 2013/2014 cultural cable channel Canal Brasil presents two seasons (23 episodes) of the Beyond Ipanema TV series also produced and directed by Dranoff and Barra.
In 2010 he is invited by cultural online radio station Art International Radio (ArtOnAir) to produce Sonoridade, a monthly modern Brazilian music program. In the same year, he works with NY’s Archive Of Contemporary Music to create the Brazilian Music Day project, the first comprehensive Brazilian music database website exclusively in English, as well as the Archive’s Brazilian Music collection. Since 2011 Dranoff has been the curator for NY’s Brasil Summerfest, the weeklong festival now in it’s fifth edition. Dranoff has worked as Music Selector/DJ for global brands such as Sagatiba, Swarowski, Sotheby’s, Mercedes Benz Fashion Week, Wallpaper and more.
Since 2012, Dranoff joined J.B. Miller’s international event and content production company Empire Entertainment as Director for Brazil and Region, developing projects for clients such as APEX, Brazil Foundation, and Sony Japan (World Cup 2014). Also in 2012 Dranoff and the Red Hot team work as music supervisors on the Oscar nominated documentary How To Survive A Plague directed by David France (Sundance Selects).
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