Salvador da Bahia, Brazil Central
Sprawled across broad equatorial latitudes, stoked and steamed and sensual in the widest sense of the word... limned in cadenced song... its very name born in heat and embers, Brazil is a conundrum wrapped in a smile inside an irony.
The online Brazilian radio station run from our record shop in Salvador, Bahia has given way to another, more ambitious project: The MusiCodex.
The "necessity", as I saw it, of this online codex (codex = "book" in Latin) is that many of the wonderful artists whose music we sell in the shop have pretty much no way of ever being discovered by the outside world.
So the MusiCodex basically has two means of allowing discovery: 1) somebody links to a musician/musicians, and somebody arriving on the page of whoever is doing the linking can then get to the musician/musicians in question; 2) somebody links to somebody who links to somebody who...links to somebody who links to the musician/musicians in question, and there are a whole slew of possibilities for getting from a to z.
This of course applies not only to musicians in Bahian fishing villages, but to musicians in Rio de Janeiro, in New Orleans, in New York City...musicians famous as well as obscure...
Much more (including a lot of fantastic music) on the site itself: www.musicodex.com
YOU Are Invited!!!
This is an invitation from me (black hat, right) to a music project built as an escape valve, a way to take music from anywhere to potentially anywhere else on the planet.
Unlike traditional media pipelines, which are either expensive or limited, ours is built on common humanity, on the phenomenon of six degrees of separation. Degrees of separation are links between people, connections forming pathways which extend throughout human society (which is why word-of-mouth is the most powerful form of publicity there is).
We've put an online music codex on the air, mirroring this. To give you a personal example of how it works, I link to a roots samba-de-roda (analogous in Brazil to the delta blues in the United States) group in a fishing village in Brazil. New Orleans writer/journalist Jay Mazza links to me. Trumpter Kermit Ruffins links to Jay. Other people link to Kermit. And other people link to those people. And...
Now there are LOTS of pathways leading to the musicians in that rural fishing village in Brazil. And music which would seldom be heard beyond the village border can be heard by interested people all over the world.
The musicodex in and of itself is probably not a mechanism for generating great commercial success, but it IS most definitely a way for news of musicians and their music to penetrate far and widely, outside of usual circles and localities. It is giant steps reducing the wide world to a mom & pop record shop (I'm the pop), wherein musical discoveries can be made and passed on.
Mankind has been making music for at least 50,000 years, and word-of-mouth has been around since humans could talk. Drawing on 21st century technology, we've put them together in a new way...
And you're invited.