Onde tem miséria, tem música! / Where there's misery, there's music! -- Raimundo Sodré
OPEN MUSIC CURATION: The Brazilian Solution
JOIN JOÃO DO BOI!!!
(and everybody else here)
This universal music (read: musician) discovery network began as a means to divulge magnificent but largely unknown musicians in Bahia, Brazil. It was conceived and built in a record shop with identical aims -- Cana Brava Records -- which in turn grew out of The Online Guide to Salvador, Bahia.
João do Boi (John of the Ox) at home in the quilombo of São Braz, Bahia, Brazil
Now you can, musically speaking, get from here to there, whether there is across town or across the planet.
When most people think of internet linking, they think of what many people in fact do, which is link to a specific webpage. We however are considering the plurality of pages along lines or pathways created by links-in-series, these series being what we call "vectors" (vector implying motion, direction, and carrying).
We'll use João do Boi as an example (but the modus operandi here is applicable to anybody).
João is isolated. He lives in a fishing village founded as a quilombo, a refuge of runaway slaves. He and his music are pretty hard to find (even if you are here in Brazil; even if you are here in Salvador!).
But now imagine that João has a codex page (codex = "book" in Latin, making our project a "vectored codex"), and some several people link to it. João then can be reached by anybody landing on the page of any of these linking people.
Other people can link to the people linking to João, independently of whether they know that João exists or not. And others can likewise link to them. Ad infinitum. This creates a cascade of possible pathways to João, each step made up of a tacit recommendation on to the next person in the series.
Now João and his music are no longer isolated. He is eminently reachable through writers and journalists and jazz musicians and music professors and filmmakers... From London and Paris and Tokyo and Cape Town and even earth orbit (astronauts have internet too)... Music discovery by potentially the most powerful recommendation software ever written: the collective human mind.
This 21st century technical twist on age-old word-of-mouth is the antithesis of the modern system. Promotion that goes far and deep costs a fortune that only corporations can afford to spend. And so we're treated to Jay-Z and Lady Gaga ad nauseum, while earth spins in the blackness of space, singing like a musical top, brimming with talent and genius that may as well be on the dark side of the moon as far as we're concerned because there are no connections between them, and us.
But those connections can be built. Person by person by person...
Join us if you care to, you don't have to be a musician. All you need are opinions and a desire to help create a truly open and accessible music world.
Because Brazil might be The Musical Country (where there's misery there's music!), but we live on a musical planet. And there's beauty all over it. Sometimes in the most unexpected places...